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 Message Boards » » Burger King 'Whopper Freakout' Ad Campaign... Page [1] 2, Next  
mytwocents
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might be one of dumbest ever. Who makes a commercial for their own brand (which has a large menu of things) where they proudly announce that it's one item, the 'whopper' which is the ONLY reason they come to BK? I mean if the whopper is the only thing worthy then I'm thinking the rest of the menu is pointless and perhaps they'd save a lot of money in supplies by eliminating everything else. Furthermore, is the Whopper really that great? I don't know, I haven't eaten BK in years and now that they've themselves confirmed that besides the 'whopper' everything else sucks, I won't be going there any time soon.


I mean it's like going to Disneyland and having 'Space Mountain' shut down where by their own admission, every other ride sucks and isn't worth shit and will probably make you sick.

This sort of reminds me of the Quiznos campaign with the rat creatures. Sure it's memorable, but not in a good way... I've been to Quiznos a total of 0 times since that campaign. gg?]]

1/13/2008 6:28:08 PM

fjjackso
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yea, it blows

1/13/2008 6:28:59 PM

bbehe
Burn it all down.
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old

/message_topic.aspx?topic=505788

[Edited on January 13, 2008 at 6:30 PM. Reason : a]

1/13/2008 6:29:25 PM

NC86
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i dont go there because the service sucks and the food isnt prepared well.


because well..... you know. because of those people working in there.

1/13/2008 6:29:31 PM

joe17669
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I'm not a huge fan of BK, but I watched the history of the Whopper on National Geographic HD the other day and I've been craving them ever since.

1/13/2008 6:29:46 PM

evan
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i hate these commercials

and i think its funny that these people get so worked up about the damn whopper

maybe some of you would be healthier if whoppers were indeed taken off the menu



but don't go comparing them to the quiznos rat commercials
i fucking loved those things

i still <3 you m2c

1/13/2008 6:29:47 PM

joe17669
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One good thing about BK is that they aren't afraid to use lots of mayo. My taste buds have shifted in the last year from hating everything about mayo to loving it

1/13/2008 6:31:11 PM

Jeepin4x4
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i watched the whopperfreakout.com video last night.

thought it was funny, i kinda like it.

1/13/2008 6:33:02 PM

amac884
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seriously, i had a long convo with an employee at the beverly hills bk i was at yesterday

1/13/2008 6:33:11 PM

lafta
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agreed with mayo, it makes the sandwich
as far as BK, it is the best fast food aside from KFC
the chicken sandwich, #9 is the best chicken sandwich in the business, better than bojangles

1/13/2008 6:35:33 PM

CharlieEFH
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Quote :
"Furthermore, is the Whopper really that great?"


obviously, the campaign is a success if people freak out about the whopper being gone

assuming the events shown in the commercial are real

1/13/2008 6:35:41 PM

Jeepin4x4
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watch the complete

http://www.whopperfreakout.com video.

1/13/2008 6:37:34 PM

moron
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Quote :
"i hate these commercials

and i think its funny that these people get so worked up about the damn whopper

maybe some of you would be healthier if whoppers were indeed taken off the menu"


The commercials are a bit misleading.

They are putting burgers in peoples' orders in the containers/wrappers from OTHER fast food restaurants, which is a really sketchy/shady thing to do. What would you do if you went to BK and got a Wendys box and wrapper? I'd think someone was trying to poison me or something.

It's not like the burgers are in Burger King wrappers, but not BK burgers.

1/13/2008 6:38:32 PM

Jeepin4x4
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^that was day two.

day one they completely refused people the whopper, saying that it had been removed from the menu completely

1/13/2008 6:39:48 PM

amac884
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tender crisp bacon cheddar ranch ftw

1/13/2008 6:39:52 PM

Jeepin4x4
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1/13/2008 6:41:55 PM

mytwocents
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well bbehe, that topic was a little different and this topic isn't so much about the people freaking out or who has the best burgers, it's about crappy marketing.


Well the Quizno rats themselves made me laugh...because I know what their origination was...but it didn't make me want Quiznos.


Here's a great idea for a commercial that will be memorable...how about a commercial for one of the cell providers (let's say Verizon) where they have someone of their customers play a 'joke' on someone they know that has a different service provider (say AT&T) and upon answering the phone have the person on the other end say,
"Oh my God, there's a huge car accident on the freeway so I and your father are running late. They're airlifting the injured to the hospital but 5 people are already dead so we're getting off the road now..."
But have them purposely cut out the words (as if it's a bad signal) so all the person on the other end hears is something like,

"Oh my God, ***** * **** accident ** *** freeway ****** your father **********. ******* airlifting ***** **** **** hospital ******* ***** ***** dead ** ***** **** now..."

That would be a memorable commercial, no?

1/13/2008 6:45:26 PM

Mr. Joshua
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It's still better than the Hardees commercials of 30 seconds of loud chewing.

1/13/2008 6:47:27 PM

amac884
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Bjergen Kjergen from Knuergen near the Bjoergen Fjords

1/13/2008 6:49:35 PM

ThePeter
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lol, that's pretty good^^^

[Edited on January 13, 2008 at 6:49 PM. Reason : ^fuck]

1/13/2008 6:49:40 PM

mytwocents
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Quote :
"seriously, i had a long convo with an employee at the beverly hills bk i was at yesterday"

Sorry, there's no BK in Beverly Hills. You shoulda said Starbucks, that would have been plausible.



^I thought so too...now if only I could get one of the big agencies to hire me in as a creative director I'd be all set...

[Edited on January 13, 2008 at 6:54 PM. Reason : ]

1/13/2008 6:52:46 PM

joe17669
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I quite enjoyed my Whopper tonight, extra mayo, King sized, with Coke and a side of chicken tenders and 2 sweet and sour sauces.

1/13/2008 10:16:17 PM

DiamondAce
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You're just happy you have something fresh to rant about.

1/13/2008 10:18:26 PM

awwwwkenan
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i hate burger king

1/13/2008 10:20:46 PM

fleetwud
AmbitiousButRubbish
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chickenwhopperfreakout dotcom

1/13/2008 10:22:14 PM

jlancas03
All American
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niiiceeeee, haha

1/13/2008 10:29:30 PM

AndyMac
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I still maintain that the Whopper Jr is the best $1 you can spend in a fast food place.

Aside from Bo-berry biscuits.

1/13/2008 10:35:10 PM

lafta
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if they sell it for $1, i wonder how much it costs them to make it...

1/13/2008 10:35:47 PM

mytwocents
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^how much does it cost to puree a bunch of road kill specimens? amirite?

1/13/2008 10:42:16 PM

lafta
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haha, if its roadkill then i'll start scooping some up myself, cause it tastes goood

1/13/2008 10:45:51 PM

NCSUWolfy
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i think these commericals are hilarious

i especially like the one when they bring the king out

1/13/2008 11:01:13 PM

Konami
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GET ME A WHOPPER

1/13/2008 11:12:10 PM

dagreenone
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I watched that whole video on their website. Kind of dumb I thought.


I still think Wendy's is the best btw. C'mon the burgers are square, it blows my mind.

1/13/2008 11:14:14 PM

drunknloaded
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i kinda want some dollar menu at mcdonalds but i took 2 sleeping pills and just want to relax

1/13/2008 11:16:07 PM

dakota_man
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Quote :
"i think these commericals are hilarious

i especially like the one when they bring the king out"

1/13/2008 11:16:54 PM

lafta
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^^why take sleeping pills, those are addictive, more addictive than whoppers

1/13/2008 11:18:38 PM

joe17669
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Quote :
"^^why take sleeping pills, those are addictive, more addictive than whoppers"


because they make you feel good and help you go to sleep.

1/13/2008 11:20:22 PM

lafta
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you can get the same effect with a warm glass of milk and honey, with no side effects

1/13/2008 11:21:08 PM

joe17669
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trust me, i've tried everything until i had the doctor prescribe me pills. the last thing i want to have to do is take more medicine.

1/13/2008 11:21:40 PM

Wolfman Tim
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the mere fact you mentioned the commercial shows how effective the campaign is

1/13/2008 11:22:39 PM

lafta
All American
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if it was me i'd make this commercial

WHOPPER! APPLY DIRECTLY TO THE MOUTH!
WHOPPER! APPLY DIRECTLY TO THE MOUTH!
WHOPPER! APPLY DIRECTLY TO THE MOUTH!

1/13/2008 11:23:38 PM

Jn13Y
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http://youtube.com/watch?v=WVm84MD4vU4

1/13/2008 11:24:21 PM

AxlBonBach
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http://www.youtube.com/watch?v=Jqgr4UUqdNg

1/13/2008 11:26:38 PM

mytwocents
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^^^^No. And that's my point...did they make a memorable commercial? yes. did they make me want their product? no. Any company that advertises the fact that even THEY only make 1 decent product out of the 100 that they sell isn't gonna get my business.

Hence my fake Verizon ad up there. Can you imagine if they really did that? Making people actually think, if even for 30 seconds, that a loved one had been in a deadly car accident? I guarantee that commercial would be memorable but their efforts of effective persuasion are badly flawed.


Even the 'Head-On' commercials while annoying, were effective because had there been 1/100,000 of them, I probably would dismiss the ad each time I see it which would be like maybe 2 times a week...they made it impossible to ignore and I have no doubt that every bit of money that went into that ad campaign when to buying media time and not on the second, third, fourth, fifth rate production (or lack of).

Also, if you notice, and maybe I watch too much CourtTV but the voice in the BK ad is the same voice used for shows like 'Forensic Files' and when I see the 'home video' like shots in the BK commercial with the voice from Forensic Files, it turns me off even more.?]

1/13/2008 11:44:42 PM

tromboner950
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The point is not to show that they only make the Whopper... it's just their main item that everyone knows the name of... I mean, really, would it make a good commercial to start refusing people generic things like fries and/or onion rings? They've got to center it around their primary item or there's no point.

The point is to show that people don't want burgers that are not from BK. The fact is that they're videotaping actual people (as far as I know, anyway) saying that they don't like Wendy's (or ect) burgers, and they come to BK because the Whopper is better. And that actually is good marketing.

1/13/2008 11:57:40 PM

lafta
All American
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its the same with mcdonalds, other than big mac, they aint got nothing

1/13/2008 11:59:05 PM

Mr Grace
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i think theyre great

1/14/2008 12:05:16 AM

MagnumPI
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The commercial obviously worked. Its got people talking about and remembering their product.

Is the commercial going to have the same effect on everyone? Nope.



Some commercials are intended to be stupid, those are the ones people remember the most, its a marketing ploy.


The fact this thread was made shows just how effective that commercial is.

[Edited on January 14, 2008 at 1:25 AM. Reason : .]

1/14/2008 1:25:11 AM

mytwocents
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yup, a different effect on everyone. This was my reaction. If this commercial actually brings in more sales, then I will have to conclude that the majority of Americans are indeed, fucking retarted.

1. Have company spend years developing assorted food items, brand recognition, etc.

2. Spend billions of dollars in marketing, pr, advertising to try persuade the public that their company/brand/food is the best choice out there.

3. Wait a while and then declare publicly that out of the hundreds of items on their menu, the only one that is even good is a lone burger.

4. Profit.

1/14/2008 2:11:12 AM

amac884
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is the whopper not just a regular hamburger?!

1/14/2008 2:12:49 AM

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