are WOW players who like NFL football REALLY you key demographic??


WHO are the ad wizards who came up with THIS one?

10/14/2007 4:52:21 PM

built ford tuff

10/14/2007 4:53:46 PM

I had the same thought. Using WoW? Just because South Park did it doesn't mean everyone should.

10/14/2007 4:54:32 PM

i thought it was funny.

then again, i play wow.

10/14/2007 5:26:36 PM

it's the mysterious young adult male demographic

you would probably be surprised how may dudes in their twentys play WoW AND watch football

10/14/2007 5:41:59 PM

if it is more than 5-10 % of the nfl audience, then yes i would be VERY surprised

i would bet more people don't recognize that as WOW than do

10/14/2007 5:57:22 PM

it doesnt have to make sense

it just has to get you talking and thinking about their product

and there is a thread on tdub

so they did their job

10/14/2007 6:01:12 PM

it was funny as hell,
yes i play WoW and watch football

10/14/2007 6:04:47 PM

you people

10/14/2007 8:07:40 PM

oddly enough everyone in my WoW guild always talked about football/baseball. One guy actually used to play for the raiders. John something, he hosts some sports show on espn now.


i mean. i don't play world of warcraft

10/14/2007 8:09:40 PM

I was hoping you were referring to how they make their trucks look so big and bad when an f-150 would run all over them.

10/14/2007 8:16:17 PM

There's something like 2 million players in the US. Most of them are adults and probably like football about as much as the rest of the population. As a demographic I'd guess that they're probably more well off than the average american- since they have to have a decent computer, internet connection, and some cash/free time to play the game.

Although it's not a big demographic, it's probably an easy demographic to appeal to with a relatively good purchasing power.

10/14/2007 8:19:37 PM