so i was wondering if anyone knew how much televisions were marked up for retail? i have a friend whos uncle owns an electronic distributing company somewhere in the southeastern states and told me she could get me a tv for wholesale price. she talked to her uncle and he told her to tell me to let him know what size i wanted, features, price i was looking to spend, etc. i'm looking at 42in+ DLP or LCD televisions, preferably rear projection, sony, samsung, toshiba, etc. But i was wondering if anyone knew the markup on these tv's or could give me any info? thanks a lot

10/14/2006 8:42:06 PM

Best buy employee discount was huge on TV's.

10/14/2006 8:58:19 PM

around 15-30%, with the highest markup being on the newest products.

10/14/2006 8:59:28 PM

Damn I wanted to work at Best Buy for that discount.......but I knew something about electronics

10/15/2006 4:44:43 PM

depends. Can range from 5% to 50+%. Also he's at the second tier, bestbuy and other electronics companies are often at the third tier so expect to get even further.

Make a list of what you want and ask him. I suggest a sony wega is a DLP.

10/15/2006 10:31:18 PM

buy me one! 42" dlp....

10/15/2006 11:07:55 PM

I'll give you an example.

Sony 42" ED Flat Panel Plasma-Black
FWD42PV1/B

Retail: $2399

Cost to Purchase for Retail Store: 1705.96

That's just ONE example though.

It'll vary from TV to TV.

(That's a 40.6% increase in price from the purchase cost for the retail store.)

10/16/2006 12:03:49 AM

first, sony doesn't do dlps

Quote :

"I suggest a sony wega is a DLP."

second, sony doesn't make consumer plasma panels anymore

Quote :

"Sony 42" ED Flat Panel Plasma-Black"

third, ED has been virtually completely phased out.

Also, retail rule of thumb, mark up is 30%

10/16/2006 12:08:18 AM

samsung and panasonic due have current ED plasmas, the panasonic being 1299

10/16/2006 12:25:04 AM

Quote :

"second, sony doesn't make consumer plasma panels anymore"

Quote :

"third, ED has been virtually completely phased out."

He pulled that off one of our distributers sites to use as an example of typical markup between wholesale and suggested retail. That sony model is availible for sale to consumers from that distributer. Is it currently in production? Maybe not, but that doesn't make it any less an example of MSRP vs wholesale. Anyways, while your points are mostly correct, they're also completely irellevent to the discussion of tv markup. Please continue to be an ass though.

10/16/2006 12:47:49 AM

And there we go.

10/16/2006 12:52:23 AM

^^

It is kind of annoying to hear SXRDs referenced as using DLP technology when they in fact dont.

I dont know why, but it gets kind of old.

10/16/2006 8:49:56 AM

whups my bad. The Sony Wega's just look really nice. Was a slip up.

I've been looking mostly at LCD tv's myself. I really like the LG's I've been seeing but I might go with a DLP since I use it only for movies and games and I'd like a bigger screen. Not sure yet though.

10/16/2006 9:04:47 AM

first thing, I wouldnt buy a Sony.

10/16/2006 9:49:46 AM

^x5

Quote :

"Maybe not, but that doesn't make it any less an example of MSRP vs wholesale."

Using an outdated technology (ED plasma) as an example for retail markup on consumer electronics is rediculous.

A more pertinant example would be one of the most popular 42" HD plasma displays (panasonic, LG) which retails for $1999, but can commonly be found at B&M for <$1800. Usually the wholesale price for a B&M store is ~$1300. ~30% Markup for market price.

[Edited on October 16, 2006 at 11:21 AM. Reason : .]

10/16/2006 11:16:25 AM

Quote :

"Using an outdated technology (ED plasma) as an example for retail markup on consumer electronics is rediculous. "

Well first, let's ignore the fact that places like Bestbuy, Sams Club, J&R Electronics, and Circuit City still carry an EDTV model or two. Markup rates don't nescesarily change because a technology is outdated, and if anything they'd go down. What's ridiculous is you talking out of your ass. There is no "rule of thumb" for retail markup on TV's. Each store will have its own markup scheme that will usually vary based on things like brand, target consumer, expect sale volume, and other factors. Actual markup will vary from 5% to 40% for current and past generation tv's alike. For example, J&R (a brick and motar retail store in NY) averages about 15% for most brands they carry and as little as 5% for off-brands like Olevia.

[Edited on October 16, 2006 at 12:04 PM. Reason : ]

10/16/2006 11:51:05 AM

Quote :

"Using an outdated technology (ED plasma) as an example for retail markup on consumer electronics is rediculous."

Panasonic 58" Diagonal Plasma HDTV with Built-In ATSC/QAM/NTSC Tuners, SD Memory Card Slot, and PC Input
TH-58PX60U

Store Cost: 3760.00
Est'd Retail: 4999.95

Increase of 33.0% from store cost.



Panasonic 42" HD Plasma with Integrated ATSC/NTSC Tuner; 10000:1 Contrast Ratio; SD/PCMCIA Card Slots Built-in Sprks (8Wx2); PC Input; HDMI Input; 2-Tuner PIP
TH42PX60U

Store Cost: 1586.00
Est'd Retail: 2299.95

Increase of 45.0% from store cost.

[/statistics]

10/16/2006 6:55:19 PM

I'm just trying to say, most outdated tech is clearance... low margin.

According to panasonics website, the th42px60u MSRP is 2099

http://www2.panasonic.com/webapp/wcs/stores/servlet/vModelDetail?storeId=15001&catalogId=13401&itemId=96291&catGroupId=24973&modelNo=TH-42PX60U&surfModel=TH-42PX60U&cacheProgram=11002&cachePartner=7000000000000005702

regardless.... i don't trust NY stores. Yes you can find really good prices at random retailers, but overall... retail markup from my experience with TVs are around 30%. You can disagree with me, but I work with this, and i'm just telling you my personal experience.

10/16/2006 10:43:57 PM

http://tinyurl.com/q77gx

This link goes to the same place and doesn't break the thread.

10/17/2006 7:42:50 AM

thread's fine here

10/17/2006 10:00:16 AM

Huh. I have to scroll horizontally to read everything. I guess I don't have 100,000x800 resolution.

10/17/2006 10:08:36 AM